top of page


L.Y.O.L. Studios Creatives
BLOG
Notes from the studio.
Process, decisions, and building things that last.



Restraint as a Creative Advantage
Restraint Is Not Absence. It’s Precision. There is a quiet confidence in knowing exactly how much is enough. Restraint is also an active choice. It is the discipline to stop when the moment is complete, not when the toolbox is empty. Accumulation does not automatically produce depth. Sometimes it does the opposite. The most effective moments hinge on what isn’t shown. These choices invite the audience into the work. Restraint shifts responsibility. Meaning is discovered , n
Marty Mc
5 days ago1 min read
[Motion] Pictures: motion survives the process.
The old model doesn’t collapse all at once. It erodes. You can still see the outline of it: production houses with ceremonial headcounts, pipelines that exist because they always have, meetings whose only purpose is to justify their own recurrence. It all technically works. It just doesn’t move. We have to wonder--has it ever? 2026 isn’t about replacing the past. It’s about outgrowing it . A studio used to be a place. Then it became a team. Now it’s a system . Not a toolset.
Marty Mc
Jan 162 min read


Restraint as a Creative Advantage
Restraint Is Not Absence. It’s Precision. There is a quiet confidence in knowing exactly how much is enough. Restraint is also an active choice. It is the discipline to stop when the moment is complete, not when the toolbox is empty. Accumulation does not automatically produce depth. Sometimes it does the opposite. The most effective moments hinge on what isn’t shown. These choices invite the audience into the work. Restraint shifts responsibility. Meaning is discovered , n
Marty Mc
5 days ago1 min read
[Motion] Pictures: motion survives the process.
The old model doesn’t collapse all at once. It erodes. You can still see the outline of it: production houses with ceremonial headcounts, pipelines that exist because they always have, meetings whose only purpose is to justify their own recurrence. It all technically works. It just doesn’t move. We have to wonder--has it ever? 2026 isn’t about replacing the past. It’s about outgrowing it . A studio used to be a place. Then it became a team. Now it’s a system . Not a toolset.
Marty Mc
Jan 162 min read
bottom of page
